Rob Ellerman

The Employee of the Month Rewards Club

The Employee of the Month Rewards Club

How to keep your wolf pack motivated with an adequate reward system Motivation Not that too big a word, not too ambiguous in definition, often used nonchalantly as hashtag suffixes on every relevant social media platform. It’s essentially what keeps a person doing something that he does. It’s a process that initiates, guides, and maintains […]

Finding Your Core Competency

Or why we should never judge a fish by his ability to climb a tree Did you blink? Wasn’t it barely 2 years ago when the world plunged into economic mayhem courtesy of the pandemic? Businesses and establishments were forced to mete out closures, events all around were cancelled, and a looming financial crisis is […]

Of Green Screens and Filters

Brand Authenticity Without the BS Popular German literature has spoken about the tragedy of Dr. Faust and the deal he signed with Mephistopheles, the devil’s chief agent in gathering souls, in exchange for success on his own terms. We all know how that ends. In fostering authenticity in branding, the marketer is often faced with […]